Customize Your Yoga Business FOR YOU!: Time We Discuss
Watch/Listen to this Episode Customize Your Yoga Business FOR YOU!
Bassanti, a yoga instructor and CEO of a corporate health and wellness company (Pathak Yoga) joins us in this episode of Time We Discuss. The conversation covers her journey into the wellness industry, her business model, and the benefits of yoga in corporate environments.
Bassanti starts by describing her typical workday, which often involves teaching yoga, managing administrative tasks, and creating content for her online subscription platform. She emphasizes that no two days are the same. Although not a morning person, she sometimes teaches early classes, often online. Her business includes both in-person and virtual sessions, catering to individuals and corporate groups.
The discussion shifts to her company’s origins. Bassanti and her sister founded the business around ten years ago, motivated by their father's encouragement to share their lifelong yoga practice in the corporate world. Initially hesitant to commercialize yoga, Bassanti came to terms with the idea, focusing on how her company could approach it in a mindful, well-being-oriented way, as opposed to purely fitness-focused. She emphasizes the importance of bringing yoga into workplaces, where many employees may have never tried it otherwise. The company's mission is to offer stress relief and support musculoskeletal health through yoga, targeting both mental and physical well-being.
Bassanti explains that the business started small, with her sister handling cold calls and client development. Many companies were unfamiliar with the concept of workplace yoga, but over time, through perseverance and offering services tailored to the needs of corporate clients, the business grew. They also avoided free trials, as they noticed that clients valued their services more when they paid for them. Google Adwords became a key tool in helping interested clients find them.
COVID-19 was a turning point for the business. Before the pandemic, they had no online presence, but lockdowns forced a shift to virtual teaching. Bassanti adapted quickly, discovering that the online format allowed her to connect with clients in new ways. Even after restrictions lifted, many clients preferred the convenience of virtual sessions, leading to a hybrid model where she teaches both online and in person.
The conversation touches on the educational requirements for becoming a yoga instructor. Bassanti highlights the difference between traditional Indian yoga education and Western certifications, noting that while formal teacher training is important in the West, lifelong learning and immersion in yoga's deeper philosophies are crucial for true mastery.
Bassanti offers advice for people who want to start practicing yoga but feel intimidated. She recommends starting small, even just with mindful breathing or stretching during daily routines, like in the shower. Yoga, she stresses, is more about awareness of the body and mind than performing complex poses.
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Special thanks to David Whipple for supplying the latest image of a yoga studio for this video. Photo by David Whipple on Unsplash. Also, David Whipple on Instagram and David Whipple on Twitter/X.
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