Time We Discuss: A Day in My Life in Public Relations | Public Relations and Risk Management
Watch/Listen to this Episode A Day in My Life in Public Relations | Public Relations and Risk Management
John Rich, a PR firm founder, shares insights into his career journey and experiences in the public relations industry in this episode of Time We Discuss. Initially, John worked at various boutique PR firms, which allowed him to gain extensive experience in smaller, more intimate environments where he could closely interact with company principals. This exposure helped him hone his PR skills, learning not just the fundamentals but also the finer nuances of the industry, such as effective client communication and internal team dynamics.
John eventually decided to leave his job and start his own PR firm. His motivation for this move was twofold: setting an example of leadership for his children and responding to the evolving landscape of PR. He noticed that PR had expanded beyond traditional media relations to include aspects of marketing, branding, and social media. He wanted to leverage his experience and adapt to these changes by operating remotely, a trend that had been growing even before the COVID-19 pandemic.
John highlights the significant role of social media in modern PR, emphasizing platforms like LinkedIn, which he finds particularly effective for his enterprise clients. He recognizes the need for thoughtful content creation and building a community, which can later be converted into clients or sales. Social media is also crucial in crisis management, where it allows direct communication with audiences and helps manage potentially damaging situations.
Starting his own firm was driven by a desire to maintain integrity and build something new without poaching clients from his previous employer. He reflects on the challenges and excitement of acquiring his first client and the importance of delivering exceptional service to secure referrals. John emphasizes the value of SEO and content creation as key strategies for attracting new clients in a remote work environment.
John is passionate about working with smaller teams and startups, offering them PR services that are often seen as a luxury. He aims to be a lifeline for these companies by providing affordable PR solutions that can help them grow their brands without the need for large marketing budgets. His approach is rooted in honesty and a desire to help others succeed, making him a trusted partner for his clients.
John's journey in the PR industry reflects his adaptability, commitment to integrity, and passion for helping small businesses thrive in a competitive market. He leverages his extensive experience to offer tailored PR services, focusing on building strong relationships and delivering value through strategic communication and content creation.
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